Abstract:

Beauty is concerned with physical and mental health as both are intimately related. The media is responsible for portraying beauty standards that influence both men and women. Social media features depict a double-edged sword that would influence human behaviour in, either way, the positive or negative. Many social media are equipped with various filters to meet the beauty standards as shown in the media. Society members who perceive beauty standards at the extreme level must use a filter before post their pictures online. However, in a real-life, they would spend a fortune on aesthetic correction and gymnasium to meet the beauty standard set by the media.